I was born in 1954 in Croatia. My life and professional career from the very beginning were determined by sport. I started playing football as a little boy with FC Varteks (today FC Varaždin) in Croatia and at the end of my playing career, I was lucky to continue my professional career as the club’s director of marketing.
Thanks to the club’s participation in the prestigious European Club Football Competitions, I had a chance to find out how the big football clubs function (Aston Villa FC, FC Mallorca, SC Heerenveen…) and to meet some of their well-known sports coaches. Driven by the fact that there is a lack of literature that deals with issues of communication and personal presentation in sports, and at the same time being more and more familiar with the practical knowledge of my colleagues and friends (today renowned coaching names such as Miroslav Blažević, football coach who finished 3rd place at the World Cup in France in 1998 with Croatia; Branko Ivankovic, football coach and manager of Iran at the World Cup in Germany in 2006 and the Chinese Super League in 2011 with FC Shandong Luneng Taishan; Zeljko Krajan, tennis coach and trainer of famous tennis players such as Dina Safina, Laura Robson and Marco Baghdatis) I started to study more earnestly the themes of communication in sports and personal promotion of athletes and coaches from the year 2004.
In 2005, as a co-author with my colleague, one of the most famous Croatian sports journalists, Mr. Darko Draženović, I published my first book on communication and marketing activities in sports titled ‘I can do it better’ (2005). Positive feedback from athletes and coaches enabled me to perform a series of lectures on this subject. In 2010 my new book called ‘Why are some coaches more successful than others?’ was published. It also covers the topic of effective communication and personal promotion in sports.
Today I live and work in Ireland.