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Manchester United has more than 107 million followers in China

The appearance of television was crucial for moving sports from local to global. Thanks to television, the sport has opened its the window to the world. Along with the development of electronic media followed by expansion of new commercial technologies, the sport has become a planetary good, and the sports industry one of the most profitable global businesses. Thanks to new technologies, the sport is now available in every part of the globe. And where visibility is, there are always sponsors and advertisers who have quickly recognized the marketing value of …

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World Cup 2018 kits

Presentations of official National Soccer teams jerseys that will take place this year in Russia (2018 World Cup Kit) have caused great interest in social networks. This is not unexpected because we live in times of a strong visual culture. The culture in which we are increasingly watching but reading less and less. The visual of the National kit is of great importance to its fans. But also for sports brands, manufacturers and national alliances due to the financial effects of their sales. It is no wonder Adidas and Nike, the …

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NO ONE LIKES TO BE CRITICISED

No one is immune to criticism, so neither players nor coaches, no matter they are admitting it or not. The word critique itself sounds ugly and has a negative tone, but that does not mean that it must be a priori something bad. Constructive criticism can help us correct our mistakes and improve. In order to benefit from the criticism, we have to listen to it openminded and consider whether the criticism is justified or not. Given that the children are more lively and therefore make more mistakes, among the coaches …

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The coaches also do apologize, don’t they?

I remember the expression on the face of Croatian’s first league club captain Varteks FC Miljenko Mumlek when his coach Branko Ivanković made him apologize to the referee for calling him “monkey”. Are you familiar with this kind of things? Of course. And we ourselves used to lose the nerves as players. But now that we are coaches, pedagogues we have to warn the players that it is not nice to react in that way. It is no longer important who is right or wrong, or whether the judge may have …

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A tracksuit or suit?

We live in a time of strong visual culture imposed on us by social networks. Thanks to them we are increasingly watching but reading less and less. New trends have not bypassed the new generation of coaches and players. Today, it is impossible for coaches to make a career without worrying about their visual image. Whether you like it or not, fans and the public do not have the opportunity to personally meet coaches and get to know them, so they evaluate them on the base of their looks. The vast …

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