The appearance of television was crucial for moving sports from local to global. Thanks to television, the sport has opened its the window to the world. Along with the development of electronic media followed by expansion of new commercial technologies, the sport has become a planetary good, and the sports industry one of the most profitable global businesses. Thanks to new technologies, the sport is now available in every part of the globe. And where visibility is, there are always sponsors and advertisers who have quickly recognized the marketing value of …

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