It’s often said that a coach is a man who says on Friday he knows what will happen on Saturday, while on Sunday he’s explaining why it didn’t happen.
The coaching profession is no longer exclusively linked with the pitch, the individual or even team. Today, alongside the work on the technical and tactical elements, a coach has to communicate with the media, sponsors, and fans. He also needs to show to the players his own example on how to behave, how to appear and to represent yourself to the public. Knowledge of communication and marketing skills can help every coach. Don’t forget Maxi, the mere fact that someone is a good coach is no longer a guarantee of success. Therefore, you must constantly develop yourself. Knowledge is vital for success in any business, especially in a profession that involves working with people. Fortunately, we’re in a time where more and more high-quality, educated coaches with a positive image are in high demand. Although they’re not “cheap”, they don’t have a problem finding coaching positions. Why couldn’t you become one of them Maxi?
By investing in knowledge, you’re investing indirectly into your image. Although there’s no major difference in creating the image of players and coaches, there are some specifics in creating the image of a coach. In order to become successful in any field, you have to be distinguished and set yourself apart from the others. Good communication of the coach opens the door to create a positive image. Your decision on insisting everyone wears the same clothes is to be commended as this is also a form of communication. The uniform worn by the players creates a sense of a club member’s security and a feeling of belonging to a group.
Source: The successful coach – The choice is yours Maxi ! ( Amazon,2016)